My Melody Café Singapore Marketing Collaterals
I worked along with Sanrio Hong Kong from the conceptual stage, all the way until we were done setting up the café.
All the character assets were given by Sanrio Hong Kong, so my responsibility was to develop a new art direction, branding & style guide for this café with all the My Melody element. Once we had the branding figured out, I will adapt & composite new visuals for promo/marketing purposes.
All the visuals need to be approved by Sanrio Hong Kong before we could share/publish it.