My Melody Café Singapore Style Guide


I worked along with Sanrio Hong Kong from the conceptual stage, all the way until we were done setting up the café.


All the character assets were given by Sanrio Hong Kong, so my responsibility was to develop a new art direction, branding & style guide for this café with all the My Melody element. It included café logo, character key visual, set graphic, fontype, pattern and legal line adaptation.


All the visuals need to be approved by Sanrio Hong Kong before we could share/publish it.



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Sean Chong - Specialise in Design and Illustration, love to make clay sculptures, and obsess with Monsters (Kaijus)!

© 2019 by Sean Chong.